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Glow Starts Here
Sensitivity-Free Cosmetic Teeth Whitening in Des Moines
Experience professional, sensitivity-free whitening powered by Lux Smile Labs™ technology. Get the bright, confident smile you deserve — right here in Des Moines.
Located in Urbandale, IA: Book professional, sensitivity-free teeth whitening at our Urbandale studio.
Choose Your Glow
Executive Glow – Best results, biggest confidence boost
Advanced Glow – Noticeably brighter in one visit
Maintenance Glow – Keep your smile fresh
Why Clients Choose Optic White
✔ Sensitivity-free whitening
✔ Visible results in one visit
✔ Safe, professional products
✔ Loved by local clients
About Us
Behind the Glow: The Optic Story
At Optic Teeth Whitening, we believe your smile is more than just teeth — it’s confidence, self-expression, and the way you light up a room. That’s why we created a space dedicated entirely to professional, sensitivity-free teeth whitening right here in the heart of Des Moines.
Unlike traditional dental offices or quick-fix beauty bars, Optic was built to deliver real results in a boutique, spa-inspired studio. Our process uses FDA-approved, enamel-safe whitening gel powered by Lux Smile Labs™ technology, giving you a noticeably whiter smile in as little as 30 minutes — without pain, without downtime, and without sensitivity.
From brides preparing for their big day, to professionals leveling up their look, to anyone who simply wants to feel their best — we’ve helped hundreds across Central Iowa discover the glow that comes with a brighter smile.
Unlike traditional dental offices or quick-fix beauty bars, Optic was built to deliver real results in a boutique, spa-inspired studio. Our process uses FDA-approved, enamel-safe whitening gel powered by Lux Smile Labs™ technology, giving you a noticeably whiter smile in as little as 30 minutes — without pain, without downtime, and without sensitivity.
From brides preparing for their big day, to professionals leveling up their look, to anyone who simply wants to feel their best — we’ve helped hundreds across Central Iowa discover the glow that comes with a brighter smile.
Our Services
What we offer
At Optic Teeth Whitening, every service is designed to fit your lifestyle, your goals, and your timeline.
Our Most Popular Choice
Advanced Glow Session
- 30–45 minutes of whitening
- Ideal for first-timers or moderate whitening needs
- Noticeable results in just one visit (2–6 shades lighter)
The VIP Treatment
Executive Glow Session
- Deep stain removal for maximum brightness
- Includes Enamel Boost post-treatment for lasting results
- Best for special events or long-term glow goals
Maintenance Between Events
Mini Glow Session
- Short, touch-up session to maintain your glow
- Keeps your smile bright between full sessions
- Sensitivity-free and fast
Your Brightest Smile, All Year
Glow Society Memberships
- Monthly or bi-monthly whitening sessions
- VIP perks + priority booking
- Huge savings on treatments & enamel boosters
Contact to Book
Mobile Teeth Whitening
- In-home or on-site whitening appointments
- Same professional results, more convenience
- Available across Des Moines & nearby areas
Why us?
Why Choose Optic?
At Optic Teeth Whitening, we’re more than just a smile studio — we’re your partner in confidence. Here’s why Des Moines trusts us for their glow:
Instant, Noticeable Results
See a brighter smile in just one 30–45 minute session — often 2–8 shades lighter.
Safe & Sensitivity-Free
Our FDA-approved, enamel-safe gel and LED technology deliver powerful whitening without pain or downtime.
Boutique Studio Experience
Enjoy whitening in a relaxing, spa-inspired setting designed for comfort, privacy, and calm.
Lux Smile Labs™ Technology
We combine cutting-edge whitening science with a simple, guided process that’s easy and effective.
FAQ
Frequently Asked Questions
Where are you located?
We’re proudly located in Des Moines, Iowa, with clients visiting from West Des Moines, Waukee, Ankeny, and all over central Iowa. If you’re searching for a Smile Labs location in Iowa, we’re your go-to studio.
How long does a whitening session take?
Our Advanced Glow Session and Executive Glow Session take approximately 30–45 minutes. You’ll walk out with noticeably whiter teeth — typically 2–8 shades brighter after just one visit.
Is it safe for sensitive teeth?
Yes! We specialize in sensitivity-free tooth whitening. Our gel is FDA-compliant and enamel-safe, making it ideal for anyone looking for gentle but effective results.
What’s the difference between your studio sessions and your at-home whitening kit?
Our in-studio services use high-powered LED acceleration for immediate results, while our at-home whitening kit and XL Whitening Pen allow you to maintain your glow at your convenience — all powered by the same trusted Smile Labs Iowa formulation.
Do you ship your whitening products?
Yes! We ship nationwide. While we serve many local clients looking for teeth whitening in Des Moines, Iowa, our at-home whitening solutions are available for delivery across the U.S.
How should I care for my teeth after whitening?
Avoid staining foods and drinks (like coffee and red wine) for 24–48 hours post-treatment. We also recommend using our Enamel Boost to protect your results and strengthen your smile.
Do you offer memberships or packages?
Absolutely! Our Advanced Glow Membership and Executive Glow Membership make it easy (and more affordable) to maintain your white smile year-round. Explore our services.
What should I search to find you online?
You can find us by searching:
- Teeth whitening Des Moines
- Tooth whitening Des Moines IA
- Lux Smile Labs Iowa
- West Des Moines teeth whitening
- Smile Labs location near me
testimonials
What Our Clients Say
Blog
From the Glow Journal
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The Ultimate Glow Experience in Des Moines ✨
If you’ve been searching for: ✔ Teeth whitening in Des Moines✔ Spray tanning in Des Moines✔ Beauty memberships near you✔ Bridal party beauty services✔ Group
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At Optic White Teeth Whitening Studio, we specialize in professional teeth whitening in Des Moines that delivers fast, noticeable results without sensitivity. Whether you’re preparing for an event or maintaining your glow, our services are designed to fit your lifestyle and help you feel confident.
Professional Cosmetic Teeth Whitening
Get up to 4–8 shades whiter in just one visit with our luxury, sensitivity-free whitening treatments. Ideal for first-time clients or anyone ready to elevate their smile.
Best for: Instant results + confidence boost
Book your teeth whitening session in Des Moines
Short on time? Our express session delivers a quick refresh for a brighter smile in under an hour.
Best for: Maintenance + last-minute plans
Designed for clients with sensitivity, this treatment provides effective results while keeping comfort a priority.
Best for: Sensitive teeth + gradual brightening
Book your sensitivity-safe whitening
We bring the glow to you. Perfect for bridal parties, events, or group bookings in Des Moines and surrounding areas.
Best for: Convenience + group experiences
Maintain your results year-round with exclusive member pricing, priority booking, and ongoing whitening support.
Best for: Long-term glow + savings
Why Clients Choose Optic White
✔ Sensitivity-free formula
✔ Luxury, relaxing experience
✔ Real results in one visit
✔ Trusted local studio in Des Moines
We proudly serve clients in Des Moines, West Des Moines, Waukee, Ankeny, Johnston, and beyond.
Bridal + Event Glow Services
Luxury teeth whitening + spray tanning brought to you
Ready for your glow-up?
Book your appointment now and see results in just one visit