Glow Starts Here

Whiter Teeth in One Visit

Experience professional, sensitivity-free whitening powered by Lux Smile Labs™ technology. Get the bright, confident smile you deserve — right here in Des Moines.
Book Your Glow
Explore Services

About Us

Behind the Glow: The Optic Story

At Optic Teeth Whitening, we believe your smile is more than just teeth — it’s confidence, self-expression, and the way you light up a room. That’s why we created a space dedicated entirely to professional, sensitivity-free teeth whitening right here in the heart of Des Moines.

Unlike traditional dental offices or quick-fix beauty bars, Optic was built to deliver real results in a boutique, spa-inspired studio. Our process uses FDA-approved, enamel-safe whitening gel powered by Lux Smile Labs™ technology, giving you a noticeably whiter smile in as little as 30 minutes — without pain, without downtime, and without sensitivity.

From brides preparing for their big day, to professionals leveling up their look, to anyone who simply wants to feel their best — we’ve helped hundreds across Central Iowa discover the glow that comes with a brighter smile.
Learn More

Our Services

What we offer

At Optic Teeth Whitening, every service is designed to fit your lifestyle, your goals, and your timeline.

Our Most Popular Choice

Advanced Glow Session

  • 30–45 minutes of whitening
  • Ideal for first-timers or moderate whitening needs
  • Noticeable results in just one visit (2–6 shades lighter)
Book Now

The VIP Treatment

Executive Glow Session

  • Deep stain removal for maximum brightness
  • Includes Enamel Boost post-treatment for lasting results
  • Best for special events or long-term glow goals
Book Now

Maintenance Between Events

Mini Glow Session

  • Short, touch-up session to maintain your glow
  • Keeps your smile bright between full sessions
  • Sensitivity-free and fast
Book Now

Your Brightest Smile, All Year

Glow Memberships & Packages

  • Monthly or bi-monthly whitening sessions
  • VIP perks + priority booking
  • Huge savings on treatments & enamel boosters
Book Now

Book Online

Mobile Teeth Whitening

  • In-home or on-site whitening appointments
  • Same professional results, more convenience
  • Available across Des Moines & nearby areas
Contact Us

Why us?

Why Choose Optic?

At Optic Teeth Whitening, we’re more than just a smile studio — we’re your partner in confidence. Here’s why Des Moines trusts us for their glow:

Instant, Noticeable Results

See a brighter smile in just one 30–45 minute session — often 2–8 shades lighter.

Safe & Sensitivity-Free

Our FDA-approved, enamel-safe gel and LED technology deliver powerful whitening without pain or downtime.

Boutique Studio Experience

Enjoy whitening in a relaxing, spa-inspired setting designed for comfort, privacy, and calm.

Lux Smile Labs™ Technology

We combine cutting-edge whitening science with a simple, guided process that’s easy and effective.

Contact Us

FAQ

Frequently Asked Questions

Where are you located?

We’re proudly located in Des Moines, Iowa, with clients visiting from West Des Moines, Waukee, Ankeny, and all over central Iowa. If you’re searching for a Smile Labs location in Iowa, we’re your go-to studio.
Our Advanced Glow Session and Executive Glow Session take approximately 30–45 minutes. You’ll walk out with noticeably whiter teeth — typically 2–8 shades brighter after just one visit.
Yes! We specialize in sensitivity-free tooth whitening. Our gel is FDA-compliant and enamel-safe, making it ideal for anyone looking for gentle but effective results.
Our in-studio services use high-powered LED acceleration for immediate results, while our at-home whitening kit and XL Whitening Pen allow you to maintain your glow at your convenience — all powered by the same trusted Smile Labs Iowa formulation.
Yes! We ship nationwide. While we serve many local clients looking for teeth whitening in Des Moines, Iowa, our at-home whitening solutions are available for delivery across the U.S.
Avoid staining foods and drinks (like coffee and red wine) for 24–48 hours post-treatment. We also recommend using our Enamel Boost to protect your results and strengthen your smile.
Absolutely! Our Advanced Glow Membership and Executive Glow Membership make it easy (and more affordable) to maintain your white smile year-round.

You can find us by searching:

  • Teeth whitening Des Moines
  • Tooth whitening Des Moines IA
  • Lux Smile Labs Iowa
  • West Des Moines teeth whitening
  • Smile Labs location near me

testimonials

What Our Clients Say

West Des Moines, IA "I wanted my smile to pop in my wedding photos — and it totally did!" Ashley came in 6 weeks before her big day and saw a 5-shade improvement after just one session. She was thrilled that there was no sensitivity and the process was quick and relaxing. Her glow-up smile made her feel even more confident walking down the aisle.
AshleyWest Des Moines Bride-to-Be
Ankeny, IA "I wanted a fresh, clean look for senior pictures." Jordan, 17, came in with light staining from braces and sports drinks. After a single 60-minute session with our LED whitening system, his smile was camera-ready and boosted his confidence for photos and prom.
JordanHigh School Senior, Ankeny
Des Moines, IA – East Village "I wanted a smile that matched how I feel on the inside." Denise booked her session during her lunch break and left the studio with a visibly brighter smile and zero downtime. She’s since sent in two coworkers who also loved their results!
Denise Downtown Professional

Blog

From the Glow Journal